The way you currently work...

It's a common belief that you need to launch a product in order to learn from your customers. This typically means many months are spent deciding on and building a minimum viable product (MVP) with the associated cost in order to get this data and learning from any mistakes here can take a long time.

typical lean startup iteration

You should be using design sprints

In a design sprint, a handful of people from around your company commit to a few days of facilitated workshops that consist of around 20 simple excercises. It is the quickest way to guide your team towards a direction based on the real opinions of your customers. The sprint has been tested hundreds of times in the real world by companies like Google, Facebook, Slack and many, many more.

design sprint iteration