Problems with your site will stop your customers in their tracks.
Discover Why? With cost effective moderated Usability testing.
Five steps to actionable customer insights...
Initiate
We meet with you to find out what you want to get from your research.
Recruit
Participants are recruited that match your customer demographic.
Plan
We write moderator test scripts that are designed to find relevant insights.
Research
We run live remote moderated usability testing sessions with the 6 participants.
Analyse
We report on our observations and highlight actionable insights.
What can you do with usability testing?
Strategic usability testing
Strategic usability testing is conducted early on to evaluate if the overall product design and experience meets user needs. It identifies bigger picture issues to guide high-level experience strategy and information architecture decisions. Strategic testing gives direction for the site experience as a whole.
Tactical usability testing
Tactical usability testing is iterative testing done throughout development to refine and optimise specific interfaces and features. It identifies localised usability issues that can be fixed prior to site launch. Tactical testing focuses on optimising each part of the experience.
Post release usability testing
Post-release usability testing is done after a site has launched and is live. It aims to uncover real-world issues from actual customer usage that may have been missed in earlier strategic and tactical testing. Post-release testing allows sites to be improved and problems addressed based on feedback from the live environment.
How it works
Remote usability testing
Before the pandemic, we conducted in-person usability testing with great results. When we switched to remote testing due to lockdowns, we found participants were more relaxed in their own environments using their own devices. This improved testing despite sometimes spotty internet connections, which is the reality for many website users. Remote testing reflects real-world use.
Live moderation
Our moderator has several hundred hours of usability test moderation experience. She knows how to put the participants at ease and how to phrase the questions to get the best and most genuine responses.
Session duration
We plan our session scripts to cover around 45 minutes. The session can sometimes go over this and we are happy with that as some participants love to talk once they get started.
Deliverables
We provide you with videos for free and optional reports in summary form or detailed with suggestions for improving your UX.
10 day* turnaround on usability testing
In just 10 days get evidence backed customer insights*
Start by setting aside a day where you can be available to discuss your testing requirements. We will source participants that match your customer demographic and write an effective test script. Next we schedule in 5 testing sessions where you can watch live before we write up the findings providing actionable insights.
* 10 day turnaround is subject to the following: Studio availability. Prompt response to questions about your project. Study assets (website, prototype etc.) and research requirements that will fit into a 30 minute session. Standard participant selection.
Design sprint interviews
A critical element of the design sprint is where the prototypes are validated with real people. Doing this yourself can however lead to inherent bias. To avoid this we can source 5 participants ready for the last day and test the prototypes for you. You can watch the sessions live and afterwards we will meet with you for a debrief session to talk through the key observations.
Find out more about design sprint testing.
The benefits of testing
Cost savings
We make sure that we provide you with a cost effective solution with our testing services. Not only are they affordable, by testing early on in the design process you can save expensive development costs by getting it right first time.
Return on Investment (ROI)
Depending on what improvements need to be made as a result of testing, ROI can commonly be measured with KPIs, increased conversions and customer satisfaction surveys. The better the customer's experience the more likely they are to spend money and refer your brand to others.